Copyright © 2005 Off the Page Smooth Out
Copyright © 2005 Off the Page Smooth Out Customer Choice PointsDeveloping a trusting customer relationship is a process. But [...] When customers can?t get the help needed, can?t find the product in the model or size wanted, can?t navigate through the check-out without mishap, she?s likely to stop midstream.Let?s assume that she gets all the way through and completes the buy, despite the obstacles. These interaction points represent higher risk to sellers, because that?s when buyers are is most likely to reconsider or flee.Anything that breaks the steadily building momentum puts the sale at risk.
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